Chrome is quickly becoming the most efficient browser to use in my opinion. I was a lover of Firefox and now that I have discovered the BEST feature of Chrome …. spell check, I’m in love.

With all the abbreviations used in Twitter and the amount of shorthand used in Social Media added to the increased amount of posting that’s required these days my two fingers that do the typing appear more and more dyslexic. Using Chrome today I discovered it will spell check my Facebook posts! Wooo Hooo, great news for me and my readers in particular.

Google is certainly putting a lot of money and effort into updating and expanding the capabilities of Chrome and it shows. I think poor Firefox is quickly being left by the wayside just like Internet Explorer.

Now you can enjoy my Facebook posts error free on both my Social Media Mamma Page and my FIND IT For Weddings Page ( well let’s hope so :- )

Sometimes it is the smallest changes that make the biggest difference. I am now a complete Chrome convert, how about you?

Social Media Marketing is so diverse but one thing we know, people love a giveaway. Social Media is all about interaction so what better way to get your fans to engage with you than create to a Facebook Promotion? Sweepstakes, Quizes, Discount Coupons, Surveys all sorts of promotions can be created using an array of Promtion Applications.

There are a few things to consider however before you jump on in and create your first promo.

1.  Define your objective. What is it that you want to achieve? When you know where you’re going it’s a lot easier to get there. Do you want to increase your mailing list? A large list enables you to market to people who are interested in your products.

If you’re just looking for numbers then a more general approach may be the best strategy. With a clear objective in mind it will be easier to design a promotion to meet your needs

2.  Choose the Right Promotion App that suits your needs . Here are some great questions to ask yourself

1.  Do they support photo, video, audio and text?

2. Do they have the necessary administrative tools to protect my brand?

3. Can they handle the legal aspects of a contest?

4. Does their offering have the viral and social networking features built in to make my campaign successful?

5. Can the look and feel of the contest site be customized?

6. Do I own the user data for participants in the contest?

7. Can they help me get distribution and entries into my contest?

8. What sort of metrics do they provide so I can measure my success?

9. Can they scale?

10. Have they successfully run campaigns in the past?

3.  Build it and they will come – won’t work

You need to get out there and promote your promotion! Talk about it on your Pages, create a Facebook cover image telling every one about it ( NOT on your Personal Profile however as that is against the Facebook TOS) Ask friends to help, do a Facebook Ad campaign. Add  screen capture of your promotion to Pinterest with a hotlink to the actually promotion.   Really make your promotion work for you.

4. Make it fun

Make it interesting enough that people want to share it. To go viral you have to tap into what it is that ignites your audience. Knowing what makes your followers jump up and down is how you increase your Facebook engagement overall but it is especially important when creating a successful facebook promotion campaign.

5. Measure your results.

Don’t do all this work and forget to make full use of the results of the promotion. Look at your statistics and see how you can use them to further grow your business. Feedback good or bad is great. Use positive  comments people may have left as testimonials and the bad ones will help you improve your game in the next promotion your run.

There is so much to gain from a well run Facebook promotion it is certainly work rolling up your sleeves and trying one for yourself.

For some great Promotion Applications take a look HERE

I’d love to know how you go so come comment on my facebook wall http://www.facebook.com/socialmedia.mamma

There are all sorts of Facebook promotion Apps you can use to increase your Social Media marketing effectiveness.  You can create Video Contests, Sweepstakes, Photo Contests, Giveaways, Quizzes, all types of fun and interesting events to stimulate and get people excited about your business.

The one above byVotigo even allows you to add a video to your Facebook promotion. We all know how powerful video marketing is so just imagine the extra boost adding a video to your promotion would be!

WOOBOX is one of my Favorite Apps. I use their Static HTML app to create all sorts of Page on Facebook. They also have apps forFangate, Friendgate, Bonus Entries, Multiple Required Likes promotions. They cover the lot so so are certainly worth checking out.

Fanappz has a lot of promotional applications to choose from. Reward fans for “liking” your page, submitting a photo, watching a video, checking in at a location, or any combination of these tasks.

Easy Promos is one you access from Facebook  they offer:

1. Promotions with a direct prize and sweepstakes

2. Photo, video and text-based contests

3. Discount coupons

4. Promotional codes

5. Pick your favorite promotion

6. Fan get Fan

7. Surveys and market research

Offerpop has lost of options. Fundraise for your favorite charity or use one of their Quiz apps.  Ask fans a trivia question, or see what they think of your newest products. A fun way to engage your Facebook audience and spread the word. If youhave under 100 fans you can use them for FREE. After that they charge depending on how many fans you have.

Floodstreet doesn’t have much on its home Page to explain how it works but there are a lot of examples for you to look at

For examples of Facebook Promotion take a look HERE

3 Big Reasons Why You Should To Use Facebook Promotions:-

1.  Market Research
People have paid thousands or more to determine what their teategt audience preferss. Now with Social media and the use of applications such as promotions you can get inside the head of followers and get immediate feedback . Apps are a greta way to communicate with your audience.

2.  Let Others Promote You – Viral Marketing is powerful
People are only too happy to share your Facebook contest or sweepstakes if they have a better chance of winning. People  have a higher level of trust and interest in content referred by their friends that’s why Social Media is the place to advertise.

3.  Increase your Fans

A well designed Facebook Sweepstakes or other promotion can skyrocket the success of your Page. As people ask their freinds to vote for them or just share your contest because they think it’s fun, you can add the “LIKE” my Page to play feature. That way your Fan count increases and you get an increased email marketing list ( if you choose to add that function) and you get greater engagement. The more engagement you have on your Facebook Page the more your message will appear in Peoples News Feed.

So what are you waiting for, now you know how to create a Facebook promotion and why, let the games begin. Come share your promotion on my Facebook wall I’d love to see your creativity at work

STOP STRUGGLING WITH FACEBOOK

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when you KNOW HOW! 

 

 

STOP STRUGGLING with Facebook. Join me for two great Facebook Markerting workshops here in Sydney on 20th May 1 pm -  4.30pm.

Let me help you ease your frustration, understand the unspoken secrets behind Facebook success and show you how to save time with your Facebook marketing.

Facebook is still the King of Social Media and as Social Media marketing has become so important in business now it’s essential that you get a handle on how to use Facebook effectively and efficiently.

These courses will be hands on so you can work on your own Facebook Page and leave with the confidence to better use Facebook in your Social Media marketing strategy. Your clients are on Facebook so come discover how to bring your business to their attention without being “salesy”.

The last one was a great success so don’t miss this one!

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When using your Facebook Page to promote your business the last thing you want to happen is for it to be hacked.  Here’s what to do if your Facebook account has been hacked.

Sometimes people aren’t sure their account has been hacked so here are some suggestions on how to check if your account is still secure and what to do to recover your Hacked Facebook Account.

An indication that your account has been hacked is not being able to log in. This happens when the scammer who hacked your account changes your password. You can’t change it back because you no longer know what it is.

IF YOU CAN STILL LOG INTO YOUR FACEBOOK ACCOUNT……

STEP ONE. If you can still log in to your Facebook account but you suspect it has been hacked, go to http://www.Facebook.com/hacked and ask Facebook to SECURE YOUR ACCOUNT

Step 2. After the confirmation, Facebook will lock your account and you won’t be able to use it. The good new is, the hacker won’t have access to it either. Then move on to complete the Facebook form to Unlock your Account.

IF YOU CAN’T LOG IN TO YOUR FACEBOOK ACCOUNT……

STEP ONE.   If a hacker has actually accessed your account and been able to change your password and you can’t login your account, still visit http://www.Facebook.com/hacked This time facebook will help you to regain control of your account and you’ll see the image below.

STEP TWO.  Facebook will ask you to enter your email address or your Facebook user name or your name and friends name to identify yourself, so that they can determine you are the rightful owner of the account.

After completing the form you can recover your hacked Facebook account.

TIP: Never share you online passwords with anyone and store them somewhere off line for extra security.

Facebook updates are constant and the  new Facebook Timeline for Pages can take a bit of getting used to. To keep an eye on the latest posts on your Page you’ll need to look at your Page notifications. Depending on whether your Admin Panel is open or not, notifications will show up in different ways.

I like to keep the Admin Panel open so at a quick glance I can see what’s been happening since the last time I visited the Page. Above shows two views depending on whether your Admin panel is open or closed.

If you’re having trouble receiving the notifications you want try searching Facebook notifications help

Google Chrome is fast becoming my favorite browser for Social Media use. Google Chrome is fast becoming my favorite browser for Social Media use. There are many add ons you can integrate into it to make your Social Media time more efficient. The Chrome Store is constantly updating and bringing you new and time saving functions that are free and easy to use.

Chrome integrates well with Google Plus so to my mind is very appealing.  While this cool Facebook Notifications add on allows you to peak at Facebook without having to leave your browser. You can check notifications, make a status update and more. I gave up using Explorer a long time ago and moved to Firefox now it looks like its time to shift again to Chrome at least for my Social Media.

This add on SG Plus for Chrome allows you to post to Facebook and Twitter among other things so is well worth a look.

There is certainly a case for Firefox in that it uses less memory and has lots of add ons. There is also the benefit of using more than one browser when you’re testing website updates. All have there pros and cons but sometimes it’s the smallest of features that tips the balance and entices a user to change.

Which is your favorite browser?

Pinterest is fun and so easy to use. That may well be one of the reasons why it is so popular. It’s also an effective way to increase your traffic to your website and or blog. Some statistics say it is even larger that GooglePlus

So with it’s growing popularity I’ve done this quick video to show you how to add it to your Facebook Page. Drawing in your Blog and or Pinterest  accounts is another way to each people who may not otherwise have found your information.  Fast and easy to install using this Facebook app will add an extra dimension to your Faceboof Page and help grow your community.

Pinterest is an enormously fast growing Social Media platform with nearly 11 million users. Not only is it super easy and fun to use it’s proving a great tool to drive traffic back to a blog or website.

Pinterest is an image sharing and bookmarking site where you collect images from all over the web. You’re not able to collect images off Facebook however, nor will it allow the collection of videos or images they consider too large. But apart from those few restrictions there are endless images you can collect and add to your “pin boards”.

This video will show you a number of ways in which you can optimize Pinterest to drive traffic to your blog or website.  The fact that the image retains the information of the original source link is terrific as the image may be “pined” and “re-pinned” by any number of people. These links are still “do follow”, adding a great amount of authority to links from the site, although this could change in the future.

Images can be re-pinned by anyone and added to their own collections which may in turn be re-pinned by followers of that person. There is an enormous opportunity for PINS to go viral!

The links are still “do follow”, lending a tremendous amount of authority to links from the site, although there’s speculation that the company may convert these links to “no follow” in the future

 

 
At present you do need an invitation to use Pinterest so if you would like an invitation to Pinterest to see what it’s all about, take a look at the video for details.

Have you used Pinterest yet?

Look at all the information you can find out about who LIKES your Page….

Like Sources

The number of times your Page was liked, broken down by where the like happened, from Date to Date. Likes can happen in different places including on your Page, from News Feed or on your website.

On Page

On Page People who liked your Page on the Page itself.

Timeline

Timeline People who liked your Page from the Likes section of their own Timeline or someone else’s.

Mobile

Mobile People who liked your Page from a mobile device.

On Hover

On Hover People who liked your Page from the pop-up window they get when they hover over a link that leads to your Page, from anywhere on the site.

Search Results

Search Results People who liked your Page from their search results.

Facebook Recommendations

Facebook Recommendations People who liked your Page from a Recommended Pages unit on the right column of Facebook.

Ticker

Ticker People who liked your Page from a story they saw about it in ticker.

Third-Party Apps

Third-Party Apps People who liked your Page through an app developed by a third party.

Facebook is providing more and more statistical data to help us know where our Likers are coming from. Kudos to them I say. The more you know what is working the more you can do more of that! This is great for Social Media Optimization and Social Media Marketing. You can show real results and create a Social Media strategy that enhances your business marketing in general.

A Facebook Fan Page is becoming more and more essential to not only reach your target audience but to develop new and on-going relationships with customers. The more and more Facebook becomes in it’s reporting on the activity of those who respond on your Facebook Fan Page the more and more business will see the benefits of a large Facebook profile.

How often do you look at your facebook Insights?